On March 17th, this program was named the best Master in its category by SMBG-Eduiniversal, the counselling and international rating agency specialised in the Higher Education Sector. 

"This is a clear recognition of the quality of our teaching and our students," said Lawrence Bergeruc, Director of the Masters INSEEC Bordeaux. "We expanded the international dimension of our educational approach, opening in London a specialization dedicated to spirits and we will continue in this direction: internationalization and globalization will be the keywords of our program, to follow developments in this sector".

Click here to discover the 2012 ranking.

*For 10 years, the independent agency SMBG-Eduniversal achieves a ranking of the best Masters, based on three criteria: the reputation of the training and of the school, the opportunities and the starting salary, and the student satisfaction.

On February 9th, the Bordeaux International Wine Institute and Wine About, the student association, welcomed Jean-Hervé Chiquet, owner and CEO of the famous Jacquesson Champagne House, for a conference.

During his speech, Mr. Chiquet introduced students to the specificities of the Jacquesson House. He also outlined his vision of the Champagne market which, with 324 million bottles sold in 2011 (+1.4%), does not know no crisis. Besides, he mentioned the growing and promising foreign markets such as China and Russia, which each consume more than a million bottles a year.

A tasting at the end of the conference allowed students to discover several vintages of Jacquesson Champagne and to discuss with Mr. Chiquet.

The Jacquesson Champagne House

Founded in 1798, the Jacquesson House was acquired in 1974 by the Chiquet family. It is now run by Jean-Hervé and Laurent Chiquet. This property annually produces 350,000 bottles a year, sold all around the world.

Forming communication agencies, students worked in teams to provide strategic solutions to the "Conseil des Grands Crus Classés en 1855", while respecting the specifications of their client.

The Business Game was thus completed, Monday January 23, by the grand final in the presence of a jury of professionals and journalists (from left to right in the picture):

• Fréderic Cauchois, CEO of the Depack Company
• Marcello Roudil, Director of the Wine and Spirits Programs at the Bordeaux International Wine Institute
• Philippe Casteja, President of the Conseil des Grands Crus Classés en 1855
• Jean Marc Koch, Journalist et Consultant at C et D
• Yann Buanec, Editor of Le Journal des Entreprises
• Sylvain Boivert, Director of the Conseil des Grands Crus Classés en 1855

Among the 3 teams still in competition, the "Com’in Wine" team was selected by the jury, for the interest and the realism of its project.
The evening continued with a tasting of Growths Classified in 1855.

On January 12th, the newspaper Sud Ouest published an article on Louis Navarre, graduate of the Bordeaux International Wine Institute (2010) and Manager of "Chai des Chartrons" (wine merchant and wholesaler).

At 26 years old, Louis has a real passion for wine and likes advising its customers and sharing its favorites! In the article, he mentions the growing attendance of the wine store by young adults who "want to learn, know and be advised".

Beyond the management of the ‘Chai des Chartrons’, another dimension of his job is to"discover references we found very little or nowhere else", by visiting many properties in Gironde … and beyond!

In this regard, the journalist lists in his article a few unknown bottles recommended by Louis.

On December 25th, the Belgian newspaper "La Libre Belgique" published an article on the BIWI.

The article particularly highlights the wine and spirit culture imparted to students throughout the Bachelor and Master programs.

Indeed, the journalist describes the BIWI programs as a mix of academic disciplines submitted to the specificities of the wine sector (marketing, sales techniques, economics …) and highly specialized courses (oenology, wine culture, viticulture…).

The text also emphasizes the international aspect of the programs, noting that almost 50% of graduates work abroad, especially in China (now, the largest exporter of classified growths) and the United States (to promote the ‘french-touch’).

>> Read the full article on www.lalibre.be

From left to right, Marcello ROUDIL (Director of the BIWI Programs),
Jean Pierre XIRADAKIS (Owner of restaurants and guest house),
Laurent BERGERUC (Director of INSEEC Masters & MBA Bordeaux).

On December 15th, the Bordeaux International Wine Institute (INSEEC) and the winemaking club ‘Wine About’ welcomed Jean-Pierre Xiradakis, owner of La Tupina in Bordeaux, for the release of his new book, Rencontres des Hommes & des Vins at Editions FERET.

After the conference, students from Masters in Wine Marketing & Management, in Luxury Brand Management and in Tourism Management & Services Marketing tasted a selection of wines presented in the book and selected by Jean Fleury business.
 

Jean-Pierre XIRADAKIS :

Enjoying traveling the vines and talking to the owners, Jean Pierre Xiradakis is also a wise businessman. Beginning in 1968, he now owns five restaurants (l’Epicerie, le Bar Cave, la Kuzina, le Café, la Tupina) and a guest house (Maison Fredon) in Bordeaux. These six establishments constituted the concept of "the gourmet street," of which Mr. Xiradakis is the precursor. Famous restaurant in the world, The Tupina do 40 000 covers per year with a cellar full of prestigious vintages.

For more information:

• The Restaurant La Tupina in Bordeaux http://www.latupina.com
• The books writted by Jean-Pierre Xiradakishttp://www.latupina.com/pages/presse.php

The Bordeaux International Wine offers below an overview of its one-month presence in these international newspapers and magazines.

Referring to the upcoming opening of the "spirits" specialization in London, the journalist also pointed out the diversity of backgrounds and nationalities within the institute. Indeed, the BIWI welcomes every year students from all around the world, from the wine sector, but also from other areas such as engineering and commerce.

The reporter also interviewed Tricia Ryan, Canadian, who decided to complete the MBA in Wine Marketing and Management after a career as a dietician. This former student now owns a small digital advertising agency in the Niagara wine-growing region and works for ice wine producers. 

About the program she attended at the Bordeaux International Wine Institute, Tricia says: "This MBA is a great opportunity to get a perspective from another continent."

Entitled "Bubbly Business," the article focuses notably on the Bordeaux International Wine Institute, mentioning its Bachelor and Master degrees, but also its short programs for executives and the imminent opening of its eight-week session in London.

Interviewed by the journalist, Jean-Francois Ley, Director of the MBA in Wine Marketing and Management, highlighted the real need of managers and marketing experts in this sector where competition is increasing between wine companies… and also between the wine-producing countries!

>> Read the article on the Wall Street Journal website

On that occasion, the expert in Bordeaux wines will give a conference to students in Master Wine Marketing & Management. He will also present his new book, Le Guide des Vins de Bordeaux, which both includes tasting notes and reflects the everyday life of wine producers.

Organized in partnership with the Alliance des Crus Bourgeois and the winemaking club "Wine About", this meeting will conclude with a tasting of Crus Bourgeois du Medoc, in the presence of the owners.